only the good, none of the bad

Peanut butter bar wrapper Chocolate bar wrapper

Two flavors to start

Same short list at heart, two ways in. One for the chocolate people, one for the peanut butter people, and plenty of overlap.

The chocolate bar in its wrapper

Chocolate

Unsweetened cocoa, dates and leafy greens.

The peanut butter bar in its wrapper

Peanut butter

Peanuts, dates and leafy greens.

Six ingredients. Each one has a job.

A closer look at some of the ingredients that make the bar what it is, and the work each one does.

In both bars

Leafy greens (kale and spinach)

Kale and spinach are the main greens bringing vitamins A, C, and K. All ground fine enough that you get your greens without having to taste them.

In both bars

Chia seeds

These tiny seeds carry fiber and plant-based omega-3s, while also providing a little texture.

In the chocolate bar

Cocoa

Unsweetened cocoa brings real chocolate flavor, with magnesium and antioxidant flavanols along for the ride.

In the peanut butter bar

Peanuts

Peanuts add protein and filling fats, along with a flavor nobody has to be talked into.

In both bars

Egg whites

Egg whites supplies the protein, and includes all nine essential amino acids.

In both bars

Dates

Dates are a natural sweetener, and they come with their own fiber and potassium.

A single chocolate bar resting on a bare, softly lit surface

What’s not in the bar

Made with intention, and without the things that do not belong in your everyday snack.

  • artificial colors
  • artificial flavors
  • preservatives
  • high-fructose corn syrup
  • artificial sweeteners
  • hydrogenated oils

Per 52 g bar

Calories
200calories
Protein
14 gprotein
Fiber
10 gfiber

Why we made it

Most of us know what we should eat. The hard part is a Tuesday that runs from a 7 a.m. alarm to a 7 p.m. dinner, with nothing in between except whatever's in your bag.

We kept reaching for bars that said "healthy" on the front and listed things we couldn't pronounce on the back. So we made the one we wanted: real food, a short list, and enough protein and fiber to get you to your next meal.

A coffee cup beside an open laptop at sunrise
7 a.m., already behind.
Looking out of a commuter train window
Somewhere between the alarm and dinner.

Food you can understand, for days that don't slow down.